Mobile Theory is the first mobile ad network built for brands. A subsidiary of Opera Software, Mobile Theory's network of premium-quality mobile sites and apps provides exclusive, unduplicated reach to 90 million mobile Internet users, accessing 9 out of 10 US smartphone users via 1.2 billion impressions per month. Through rich media and stunning mobile ad executions, Mobile Theory enables the world's top brands and agencies to deliver advertising campaigns that engage and immerse the mobile consumer.
Mobile Theory In The News
"Did iOS 6 Save Mobile Advertising?" - Scott Swanson explains the impact of Apple's new privacy-compliant unique identifier (IDFA).
"How Brands Can Bring Augmented Reality to Life" - Mobile Theory CEO Scott Swanson notes the vast opportunity of Augmented Reality (AR) for mobile advertisers.
"Let's Kill the Mobile Landing Page" - Scott Swanson calls for an end to mobile landing pages and offers an alternative: the expandable ad unit.
"Ad revenue explodes for Mobile Theory after Opera purchase"
"App-Tribute has already been installed on some 1 million devices by apps developers and ad companies, [Mobile Theory CEO] Scott Swanson said."
"Mobile Theory counts companies like Microsoft, Chevrolet and Coca-Cola among its clients, and serves up to 2 billion impressions per month across 300 mobile sites and apps, covering 60 million mobile users."
"Mobile is the "freedom medium" according to Mobile Theory's Scott Swanson - today on The Makegood "
"How A 'Polite' Mobile Paid-Search Ad Unit Takes On Google and Apple: ConceptLinks served via Mobile Theory's network will be compatible with iPhone, Android, Blackberry and iPad devices."
"Mobile ad network Mobile Theory has partnered with contextual advertising firm NetSeer to launch a new ad unit publishers can offer to help boost monetization and offers an alternative to Google's AdSense."
"Mobile Theory maintains the closest ties with premium publishers, working with dozens on an exclusive basis. This provides the network with unparalleled quality and unique inventory that other networks cannot offer."
"Taking Concept-Based Advertising To Mobile Platforms: If the future of web content is mobile, so too then goes the future of advertising. Mobile ad network Mobile Theory and ad technology company NetSeer want to be there for that future."
"Mobile Theory Expands Mobile Audience Reach via Exclusive Tech Publisher Deals: Mobile Theory, has netted exclusive mobile deals with three key publishers in the consumer electronics market, solidifying its audience reach in the technology space."
"3 easy steps to mobile marketing success: Mobile Theory CEO, Scott Swanson outlines proven best practices and roads to success for mobile marketers.""
"Mobile advertising networks delivered 340 billion filled and billed impressions across the globe in 2010, generating $794 million in media spend, and earning $254.3 million in net platform and media services-related revenue, according to a comprehensive sector analytics report released by AccuStream Research."
"Celtra, the premier rich media mobile advertising company, today will announce at the MMA Forum in New York the availability of AdCreator 2.0, the first end-to-end, self-service mobile rich media ad platform."
"Living with tobacco-related diseases and the devastating effects of tobacco use take center stage in the latest creative from truth®, the nation’s largest smoking prevention campaign for youth."
Press Releases
January 9, 2013 - Mobile Theory Finishes 2012 with Enormous Revenue Boost
June 11, 2012 - Mobile Theory Announces Record Growth
February 15, 2012 - Opera Software Acquires Mobile Theory & 4th Screen Media
November 15, 2011 - Mobile Theory and NCM Media Networks Launch Joint Mobile Ad Offering to Capture Movie-Going Audience
October 31, 2011 - Mobile Theory's Overpass Technology Enables Mobile Advertising For Publishers Without a Mobile Website
September 19, 2011 - Mobile Theory Recruits Two Former Greystripe Vice Presidents to Lead Mobile Network Expansion
August 20, 2011 - Hannah Magee Joins Mobile Theory as Vice President of Sales
August 11, 2011 - Mobile Theory and NetSeer Partner to Launch Mobile Alternative to Google AdSense
July 19, 2011 - Mobile Theory Expands Mobile Audience Reach via Exclusive Tech Publisher Deals
Assets
