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Making Waves from Coast to Coast

From new talent and technology announcements to insightful reports on the mobile space, Mobile Theory is making a splash in the media.

Mobile Theory is the first mobile ad network built for brands. A subsidiary of Opera Software, Mobile Theory's network of premium-quality mobile sites and apps provides exclusive, unduplicated reach to 90 million mobile Internet users, accessing 9 out of 10 US smartphone users via 1.2 billion impressions per month. Through rich media and stunning mobile ad executions, Mobile Theory enables the world's top brands and agencies to deliver advertising campaigns that engage and immerse the mobile consumer.

Mobile Theory In The News

the makegood
"App-Tribute has already been installed on some 1 million devices by apps developers and ad companies, [Mobile Theory CEO] Scott Swanson said." read article

the makegood
"Mobile Theory counts companies like Microsoft, Chevrolet and Coca-Cola among its clients, and serves up to 2 billion impressions per month across 300 mobile sites and apps, covering 60 million mobile users." read article

the makegood
"Mobile is the "freedom medium" according to Mobile Theory's Scott Swanson - today on The Makegood " read article

mobile marketing daily
"How A 'Polite' Mobile Paid-Search Ad Unit Takes On Google and Apple: ConceptLinks served via Mobile Theory's network will be compatible with iPhone, Android, Blackberry and iPad devices." read article

online media daily
"Mobile ad network Mobile Theory has partnered with contextual advertising firm NetSeer to launch a new ad unit publishers can offer to help boost monetization and offers an alternative to Google's AdSense." read article

"Mobile Theory maintains the closest ties with premium publishers, working with dozens on an exclusive basis. This provides the network with unparalleled quality and unique inventory that other networks cannot offer." read article

semantic web
"Taking Concept-Based Advertising To Mobile Platforms: If the future of web content is mobile, so too then goes the future of advertising. Mobile ad network Mobile Theory and ad technology company NetSeer want to be there for that future." read article

digital journal
"Mobile Theory Expands Mobile Audience Reach via Exclusive Tech Publisher Deals: Mobile Theory, has netted exclusive mobile deals with three key publishers in the consumer electronics market, solidifying its audience reach in the technology space." read article

imedia connection
"3 easy steps to mobile marketing success: Mobile Theory CEO, Scott Swanson outlines proven best practices and roads to success for mobile marketers."" read article

internet retailer
"Mobile advertising networks delivered 340 billion filled and billed impressions across the globe in 2010, generating $794 million in media spend, and earning $254.3 million in net platform and media services-related revenue, according to a comprehensive sector analytics report released by AccuStream Research." read article

"Celtra, the premier rich media mobile advertising company, today will announce at the MMA Forum in New York the availability of AdCreator 2.0, the first end-to-end, self-service mobile rich media ad platform." read article

"Living with tobacco-related diseases and the devastating effects of tobacco use take center stage in the latest creative from truth®, the nation’s largest smoking prevention campaign for youth." read article