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Ad Specifications

Here's an overview of supported ad units - MMA compliant standard banners, rich media ad units, and ad units by platform.

Mobile Banner Specifications

Format: Smart Phone Banner
Dimension: 320 x 50
File size: <10 K
Format: GIF / JPG / PNG
Format: X-Large Banner
Dimension: 300 x 50
File size: <10 K
Format: GIF / JPG / PNG
Format: Large Banner
Dimension: 216 x 36
File size: <6 K
Format: GIF / JPG / PNG
Format: Medium Banner
Dimension: 168 x 28
File size: <4 K
Format: GIF / JPG / PNG
Format: Small Banner
Dimension: 120 x 20
File size: <2 K
Format: GIF / JPG / PNG

iPad / Tablet Banner Specifications

Format: Leaderboard
Dimension: 728 x 90
File size: <25 K
Format: GIF / JPG / PNG
Format: MREC (Medium Rectangle)
Dimension: 300 x 250
File size: <25 K
Format: GIF / JPG / PNG
Format: Skyscraper
Dimension: 160 x 600
File size: <25 K
Format: GIF / JPG / PNG

Sample Mobile Ad Units: iPhone/Android

Sample Rich Media Ad Units:
iPhone/Android Sites & Apps

Footer Ad Unit Video To Play

Sample Rich Media Ad Units:
In-Banner Video & Multiple Interactive Panels

Sample Rich Media Ad Units:
Tap to Call on iPhone/Android

Sample Flow: Header Expandable Ad Unit to Tap to Call

Sample Rich Media Ad Units: iPad

Rich Media Advertising on iPad

Ad Units by Platform

Response Mechanisms

Mobile Theory supports numerous response mechanisms. If you can think of it, we can help execute it.

Tap to Call

Execute phone call from banner

Tap to Apps

Tap to app store for download

Tap to YouTube

Tap to specific YouTube video

Tap to Expand

Tap to expand ad unit to custom height
with high level of interactivity

Tap to Video

Execute video-clip from banner – ability to put transparency and button overlays on video

Tap to Maps

Tap to Google map with preset destination

Tap to Twitter

Capture followers

Tap to Buy

Tap to make purchase or place order